KFCH INTERNATIONAL COLLEGE
UNTUK DAPATKAN MAKLUMAT LANJUT, SURAT TAWARAN DAN PINJAMAN
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FOODS AND QUICK SERVICE RESTAURANTS
SECTOR
RASAMAS & KEDAI AYAMAS
In 2012, RasaMas had 26 outlets and two kiosks. With fewer restaurants in service compared to previous years, 2012’s sales of RM16.0 million were 15.8% down on 2011.
Meanwhile, total revenue for Kedai Ayamas decreased 6.7% to RM72.5 million. However the total number of Kedai Ayamas outlets increased from 75 outlets at the end of 2011 to 85 outlets in 2012 by adding 10 new outlets.
INTEGRATED POULTRY OPERATIONS
The year 2012 saw another year of growth for the Integrated Poultry Operations segment. Revenue including intercompany sales increased 4.6% over the prior year to RM1,539.0 million.
Ayamas Food Corporation Sdn Bhd (AFCSB) processing plants contributed greatly to the increase. The Group’s expanding restaurant chains and stores (KFC, Pizza Hut, PHD, RasaMas and Kedai Ayamas) continue to increase their order volumes, thus boosting internal sales figures.
QSR Trading Sdn Bhd, previously known as QSR Marketing Sdn Bhd, was incorporated in 2001 as a sales, marketing and trading arm for KFCH and external markets, both domestically and internationally. With a vision to be the preferred distributor of superior quality halal brands, the subsidiary performed exceptionally well in 2012, with sales growing by 13.0% to reach RM308.6 million.
In addition to the Group’s own products, QSR Trading has also become the third-party distributor for international brands, namely Simplot, Divella, Mission, Kewpie, Lactima Cheese and Leggo’s. The appointment of Datuk Redzuawan bin Ismail, better known as Chef Wan, as the brand ambassador for QSR Trading, further strengthened the company’s position.
KFCH INTERNATIONAL COLLEGE
The KFCH International College now spans two campuses in Puchong and Johor Bahru. During the year, the College achieved revenue of RM9.14 million from its diploma programmes and a further RM0.89 million from short courses.
As of December 2012, total enrolment at the Puchong and Johor campuses amounted to 1,168 students. The Group’s vision is for KFCH International College to be Malaysia’s premier educational institution specialising in the hospitality and food services industries, particularly the culinary arts, hotel management, tourism management and event management.
The College has obtained full Malaysian Qualifications Agency (MQA) accreditation for its Diploma in Business Administration and Diploma in Hotel Management, as well as provisional accreditation for its Diploma in Restaurant Management, Diploma in Culinary Arts, and Diploma in Tourism Management. The College is now preparing the MQA documentation for two new additional programmes, namely the Diploma in Food Science & Technology and Diploma in Halal Toyyibban & Food Safety.
HALAL COMMITMENT
The Group guarantees full halal compliance in all of its markets. Every aspect of the food manufacturing processes, including raw materials procurement, preparation, packaging, storage and utensils follow strict controls. The Group pays keen attention to any products acquired from foreign suppliers, requiring that they are halal certified within the source country and accepts only certificates recognised by the Department of Islamic Development Malaysia (JAKIM).
sOURCE:http://www.jcorp.com.my/others-57.aspx